Every therapist wants to know how to get doctors to refer to their practice. Doctors are very busy these days, and they often don’t need have time to meet with you. At the same time, they need help with patients who need more time than they can give. So, in my experience, doctors want to be able to refer patients to therapists, if they have confidence in the therapist. To have that confidence, they have to get to know you.
I’ve used the letters below to introduce myself to doctors. There you’ll find links to PDF files for the letters. I purposefully did not provide Word documents because I think you should compose your own letter, in your voice, so that it fits your particular practice.
If that message sounds familiar, that’s because it’s the same idea behind our Blog Content for Therapists offering. That’s where I send you a twice monthly email with an outline of a blog topic, likely one for which your prospective clients are looking , ready for you to complete in your own voice. To learn how you can benefit from our low-cost, no commitment Full Membership, and jump start your blog, please visit our information page. Sometimes we run a special that is so crazy low, you’ll be shocked! But even the full price is very reasonable.
Now back to the letters, which you see if you’re a Free or Full Member. If you merely want to see those letters, and aren’t interested in jump-starting your blog and on-line search results, you can just sign-up for a Free Membership . If you know you’re ready for more results, including a better blog on your website, then sign-up for our low-cost Full Membership, and you’ll see the letters and drip-marketing methodology too.
I love seeing therapists get excited about getting found on the internet. It’s astounding to me how many clients find me that way. It used to be that if people found me on the “yellow pages” (remember those?) the client connection was often not strong initially, and they seemed different than direct referrals or clients who had seen me speak. I think that those clients often had a feeling that they had just picked someone “out of the blue”, and often they didn’t show up for a first appointment. Or if they did, some didn’t return for a second appointment, which was a very rare even indeed with more direct referrals.
But these days clients who find me on the internet seem to come in feeling fairly connected. I think the ability to see a picture, read about us, and even more importantly, read things we write, gives them a chance to feel that they know us. And it helps them in selecting a therapist whom they feel is a good match for their particular situation. It really makes a difference.
This is why I think that a full website with your own blog on it is so very important for therapists. It’s not only that it helps you get found on the internet (although that is very true, because a blog keeps your content fresh). It’s also that reading your blog posts and other pages on your site helps your client get to know you, and make an affirmative decision that you may be the right therapist for them.
I hear this question all the time, and read about it as well. Is a therapy practice some “different sort of animal”‘ or is it a business like any other sort of income- earning endeavor? I have never really understood why people feel the need to frame the question as some sort of “either-or” construct. Certainly a therapy practice is a different sort of business than selling purses, or computers, or building airplane parts, or flipping houses. I don’t think I need to go into detail about how it is different. Continue reading →
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