I can’t tell you how many times I’ve debated whether I should have a blog on this site. After all, it lets the world see how slowly I’ve progressed in adding features here. My excuse is a good one, the best one of all — my practice is so busy that I rarely have time to make big changes here!
But there are things that I want to see happen, and little by little, they are happening. You can see from the home page that I’ve honed in on what I want to offer — practical tools that help therapists build and run their practices. The pieces are now in place. What’s next is the marketing that will help therapists find this site. Wish me luck!
I’ve always enjoyed helping therapists learn to do better marketing . After all, we can’t help people if we can’t get them in our office. And I guess I’m pretty good at it, because I am blessed with a very busy practice. The only downside of that of that is I’ve had limited time to devote to this website.
I’ve finally come to realize that the old truism of “find your niche” is even more true when there is very little time to devote to an endeavor. I’ve decided that my niche is helping therapists get found on the internet, most specifically by blogging. Blogging to increase your presence on local search is, in my opinion, the single most effective thing you can do to help your website get noticed.
Some of you may groan, thinking, “That’s exactly what I don’t have time for!” That’s where I can be of help. If you become a paying member of PracticeSuccessTools.com , you’ll be able to ramp up your blogging with very little effort. If you want to learn more about that, take a look at PracticeSuccessTools.com. I believe that my tools are so powerful that I decided to structure the website as a membership site. You don’t have to pay to have at least partial access, but you do have to sign up.
Meanwhile, here on the blog, we’ll be talking about all kinds of ways to build your practice in general terms. I’m excited to do so, and hope to be adding all sort of information to the main site as time allows (there’s that limitation again, but I’ll do the best I can). But for the “meat and potatoes” aspect of the site, that one that has my full attention, you’ll definitely want to try out our Full Membership subscription. No commitment if you don’t like it, and I’m quite sure that you will.
The title says it all. This is not a good idea for so many reasons. This week I heard a story that will really convince you.
I heard about a therapist, an excellent, conscientious person, who was on her LinkedIn profile, and somehow told it to “find friends” or the equivalent thereof. So LinkedIn sent “invitations” to everyone on her email list (which means she had to give it her username and password), including a disgruntled client. This client then reported her to the board, who dismissed the charge. But the client is also suing her, apparently for malpractice for violating confidentiality.
Although this is the first time I have heard of a complaint, it isn’t the first time I have heard of a therapist making this mistake and accidentally mailing to clients. How to prevent it? Don’t put email addresses into online address books. Use a different type of email client like Thunderbird that only “lives” on your computer, or use a CRM program (Contact Relationship Management) like ACT that again only lives on your computer.
CPT codes changed as of January 1, 2013 and I found it a little confusing initially. However, after talking to some colleagues who deal with getting insurance authorizations, and reading Barbara Griswold’s excellent Special Report (available for purchase on her website), I think I’ve got it figured out for my practice. I’m just going to share what applies to me, and leave the more comprehensive analyses for other to go over.
I’ve generally only used three codes: 90801 for initial sessions, 90806 for individual 50 minute sessions, and 90847 for family therapy. Initial sessions are an easy switch. They are now 90791, Diagnostic evaluaiton (no medical). 90847 remains the same if there is an identified patient but the family or relationship in the room is the focus of treatment. For sessions that only incidentally involve a family member (such as bringing a parent in for a few minutes), you’d use the code for individual therapy.
And that’s where I got hung up for a while. The choices are 90834 for a 45 minute session, and 90837 for a 60 minute session. My mind works in a way that said, “Round upwards”, so I had thought 90837 would be correct. After reading Barbara Griswold’s report, I learned that 90837 is viewed as the equivalent of the old 90808, an extended session that is likely to be denied or require special authorization. So, 90834 it is. It will be interesting to see if the insurance companies use that code change as a change to shave a few dollars from their contracted rate. Even though I’m not on any panels, that will still impact some of my client’s reimbursements.
Starting the Practice Success Tools blog and website has been a fun and also humbling experience. I really love talking to therapists about practice-building and marketing, and I have lots of great ideas for how to build this site so that it can be really helpful. Finding the time to do more on it has been another story. Or, to be completely honest with myself and you, realizing that I have to choose how to spend my time very consciously has been enlightening.
This is true for all of us, and impacts how we build our practices. I am fortunate in that I’ve been in practice a long time in a city that has been very kind to me. So I am busy and that is good, but it’s not so good for this website. I have a very conscious set of priorities in how I focus my time, and often, I “run out of week” before I get to some of the things on my list. On the business side of things, first comes my current clients and current practice administration. Next comes following up on thank-you’s to those who have sent new referrals. Then comes practice development and marketing, which I write about in more detail in the Practice Success Tools newsletter (shameless plug to sign up for our free membership!) Continue reading →
Yesterday I decided to take a deeper look at LinkedIn for networking purposes. Oh my! I’ve been having so much fun, I’m going to need to rein myself in and get back to my “regular” work at my practice.
Specifically I found the group Links for Shrinks, and from them Facebook Marketing for Mental Health Professionals. These are really interesting groups, with great discussions. We’ll see what transpires from this. It’s an area I’ve been wanting to learn more about. As I learn, I’ll be publishing, here and even more so in the member newsletter. You’ll receive it when you sign up for our free membership. Happy networking!
A new Federal tax law will impact how you report your sales, meaning income, numbers for income earned beginning in 2012. You will need to have two separate lines, one for income received as cash and checks, and one for income received from merchant cards and other third-party payors, like Paypal.
So you’ll want to check now that your bookkeeping system keeps track of this so that you don’t have an annoying problem come this time next year, when you are preparing your taxes. I use Quicken (not Quickbooks) and I will be adding a subcategory under my normal “Client fees” category for credit card payments. That way at the end of the year it will automatically print out correctly.
If you use spreadsheets, add an extra column. If you work from your bank statements or checkbook register, you could even just use the “yellow highlighter” method. Whatever works for you is fine. I just recommend that you start your system now. That way, you can work out any kinks as you go along, too.
How to find the right balance between work and life is a dilemma for many of us. Here’s a wonderful quote I just came across. I think it’s great, and hope you do too!
Imagine life is a game in which you are juggling five balls. The balls are called work, family, health, friends, and integrity. And you’re keeping all of them in the air. But one day you finally come to understand that work is a rubber ball. If you drop it, it will bounce back. The other four balls—family, health, friends, integrity—are made of glass. I you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered. And once you truly understand the lesson of the five balls, you will have the beginnings of balance in your life.