Hello. I’ve been a licensed marriage and family therapist for over 30 years. I’ve been blessed with a strong and healthy practice since nearly the beginning. Being in private practice gave me the flexibility to raise two wonderful sons, change my schedule according to their needs, and not miss much at all by working around their school hours. When working at night no longer met our family’s needs, I was able to gradually switch to “banker’s hours” of 9-6 pm.
In 2005, when the managed-care panels I had been “grandfathered” into years before felt oppressive and unhealthy to me, I was able to gradually resign from all of them, and I’ve been “managed-care free” for years. Changing my practice to a self-pay model gave me a much-needed boost in income and professional satisfaction, and enabled me to keep a couple of slots open for very low fee clients, which has also been satisfying.
How does this all of this happen? More and more, these clients find me on the internet. Yes, I have word of mouth referrals, referrals from previous clients, and referrals from other professionals including clergy and physicians (who refer me not only patients but occasionally family members!). But the largest percentage of new clients come from those who find me on the internet in various ways.
I’m the first to admit that my website looks a little old-fashioned compared to some of the fancy templates out there. However, I won’t be changing it anytime soon, because it gets great search results. It comes up on the first page almost always if someone is searching for something therapy-related in my city.
Why does this happen? I’ll be honest, partly because it’s an old website, and a very deep one, meaning there is lots of content there. Partly because I followed my own advice, and used my city name as part of my domain name, which automatically helps with search. (You’ll see that advice in my long article on How to Get Started.)
But mostly, it comes up because the content is always being freshened, and the way I do that is almost entirely by blogging. Some of my blog posts are long and involved, some are very short, and some are just links to other people’s work. The core of the blog, and of the website, is that it is full of content that shows up when prospective clients are looking for help.
Knowing what clients need and search for, and writing articles that help them find me, is a strong skill for me, and frankly, a lot of fun. So now I want to share it with you. I hope you’ll take a chance on yourself and risk a $10 per month subscription ($1 for the first month) to see how blogging consistently for good search results helps you get found by new clients.
Give yourself the opportunity to see what consistent blogging, focused web content, and other marketing tips from a very happy therapist can do for you! Happy blogging!
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